Why Traffic for Websites is Directly Related to Time Spent on Optimization and Marketing
All small, medium and large businesses have some dependency on website traffic. Website traffic, and ultimately its conversion to real dollars, is vital to the survival of the website and possibly the business itself.
According to many marketing gurus, your chances of converting a visitor into an actual client is only one or two percent. This means that from 100 unique visitors maybe one or two of them will actually move forward with your service or product. And not only that, the more expensive your product or service, the longer the visitor to client conversion will take. In other words, it is easier to have a client buy a nine dollar product or service than a nineteen dollar product or service than a ninety-nine dollar product or service and so on.
The higher the price tag, the more content, especially high-performing content, needs to be on hand to entice the visitor to buy. Giving the visitor some real world facts about the general service or product offered is very important.
Finally, on the conversion page there must be compelling evidence and urgency to tell visitors why they should take action and subscribe to your product or service. This should be fantastic testimony sharing with visitors why they should buy from you instead of the thousands of other companies that may offer the exact same product or service.
Website traffic is golden and using the opportunity to give the visitor incredible, unique content that will compel the visitor to pull the trigger and buy your product or service requires constant fine tuning of your content. In the end, most of your site’s visitors are simply looking for information. So the more powerful and impactful your information is, the greater your chances that it will grab the visitor and grant you more time to close the deal. The more time a visitor spends on your site, the more chances you will have to convert that visitor to a real paying client. Again, highly impactful content has tremendous value to your visitors.
It also has great value to Google. Better content will eventually get you better site rankings. This will result in more and more visitors. But Google is not the only way to spread your site across the web. Your visitors can do this for you too by using social media such as Digg, Reddit, Stumbleupon and Mixx to promote your product or service. So be sure to sign up for these social media triggers to make it easy for people to make your site popular.
Learn How to Get Free Web Site Traffic (And Enjoy Even More Web Traffic from Google and Other Search Engines FREE, too!)
You will get a certain amount of web site traffic almost immediately once you have finished optimizing all of your web site’s pages. On-page optimization is a process that should begin with learning which keywords will be most effective. Obtaining and using those keywords in titles, descriptions, headers and URLs is the next step. The best example of this exact process is found in content development.
Once your content is generated, you’ll want to promote your keywords to get web site traffic. In my initial research and use of Google AdWords, I discovered that my keywords “get website traffic” have 240 searches per day. I also noted that the keywords “more web traffic” have 91 searches per day. These are not total searches per keywords but are specific to the top-ranked website in Google. So my goal is always to find the keywords that will enable me to achieve a number one ranking.
Now when optimizing I use these keywords in the URL of the relevant page and in its title, description and header – not just as part of the content, but in its page source as well. I have chosen to use the two keywords interchangeably in these areas. Later on I will write more content with each keyword specifically.
To enhance these on-page optimization efforts, I will also “spin” this content into additional content and use it as a “lens” in Squidoo, Hubpages, Blogger or Weebly. I do this simply because these sites are popular and observed by Google. If I fine tune my lenses properly, they will achieve ranking with Google and other search engines. Then I will have more web traffic by simply adding my content to these highly popular blogs. An added bonus - Squidoo pages even have built-in tracking so you can gain some good intelligence on your visitors.
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Notice that at the end of this short content I was also able to advertise my website. Perhaps Google and other search engines will send me a back link once this lens is discovered. This will help my web site ranking and increase this lens' visibility. Ultimately, whatever method you use to get more web traffic, keep in mind that it is better than doing nothing at all.
Google is looking for content all the time. Every 15 days you need to have new content for your site. If you don’t, your site ranking will begin to regress. Ten million new keywords are added to Google every 3 months. Try to write new content based on those keywords. Remember, it is vital that you continue to promote your website through content or Web 2.0 lenses like those offered by Squidoo.
